Welcome to The Copywriting Shop

We’re bombarded by visual images and brand identity triggers all day. However of equal importance are the words. They are the backbone and the core of any consumer- or business-focused call to action.

The Copywriting Shop is my trading name. I’m Yola, and after my initial, early 80s art school training I’ve spent the years since 1986 working in the marketing, design and advertising worlds. This has armed me with the tools to deliver clear, relevant and solutions-focused writing designed to inject any online, corporate, sales or marketing communication platform with benefits-driven sparkle.

The Copywriting Shop can write a simple letter or a complete book; just let me know what you need. I can come to you, you can come to me in Reading or we can meet somewhere in the middle for a coffee; and take your written communications to the next level. Call or email me to start the ball rolling...