Services

Sales and Marketing Texts (Brochures, Leaflets, Information Packs)
When you have persuasively written and intelligently structured sales and marketing material with a specific target audience in mind, general brand awareness and the promotion of specific products or services can be pinpointed and heightened.

The Copywriting Shop has many years experience in writing for both the business to business and consumer sectors; gauging the most appropriate style and tone of voice for the market you seek to reach.

Website Content
Writing for the web requires specific skills; immediacy, the ability to draw out key features/benefits and also to include terms which enhance search engine optimization.

I am often asked to help clients develop a site map to best present their business to their customer base. This structuring also helps to formulate the best approach to content creation, enabling a dynamically-written and exciting website to take shape.

PowerPoint Presentations
The laptop or overhead presentation is the workhorse of sales tools. Ubiquitously used, but rarely exploited to the maximum.

The Copywriting Shop is skilled at taking what can sometimes be dry and uninspiring data and turning it into information that will make an audience sit up and pay attention. Add layout skills to the mix, and you have a PowerPoint presentation that will wow your audience!

Advertising
Writing advertising headlines and body copy can be an arduous task – getting the balance right between imaginatively delivered headlines which are noticed and yet communicate brand or product/service objectives, is notoriously tricky.

Talk to the people that can help... with my extensive experience working in clientside marketing I have a natural understanding of the role advertising play in capturing target audience imagination and attention; pulling them through the headline into the soul of the message.

E-Marketing Campaigns
Using email to get a message to a desired recipient should in theory be relatively straightforward. However the clutter of most people’s inboxes makes the fight for attention all too real. Using creative emails and emailed newsletters, The Copywriting Shop will help direct your campaign message accurately.

I work closely with partner companies who are able to provide business or consumer lists and also the means by which to deploy your emails. Talk to me if you want to achieve serious results from this increasingly important marketing tool.

Direct Marketing Campaigns/Sales Promotions
I’m not scared of writing punchy copy that really can hit to the heart of a promotional message. Whereas a soft approach is good for some material, when considering SP and DM campaigns, information needs instant delivery.

So to cut to the chase, The Copywriting Shop is ready and waiting to take your customer acquisition or retention campaign brief NOW!

Press Releases
The dissemination of factual information which needs time-sensitive distribution is an important factor in the overall success of a communications campaign. With guidance from your comprehensive briefings, I will develop press releases that are pertinent to both the target media and also to their readership.

Trust your press liaison and communication to The Copywriting Shop. I will write not only what is right for you, but what is right for your audience too!

Copywriting and Editing of previously Translated Material
One of my core activities is working with translation agencies who translate their clients’ into-English work. I provide copywriting and copy editing services to support the commercial objectives of the original document, making the translation polished enough to publish as a piece of marketing communications material in its own right.

Design Services
The Copywriting Shop has partner designers who can provide graphic and website design services. We have collaborated closely for several years. If, in addition to copywriting this optional service might be of interest, please call or email me to discuss.